Velocity Micro Creates the Next Age of Customer Care

Pioneer concierge service and massive new call center, among other innovations, highlight the evolution of Velocity Micro's unparalleled commitment to the customer experience

Richmond, VA — March 13, 2007 — elocity Micro, the premier independent builder of custom, high performance computers and workstations, announced today the next age of customer service with the launch of the first ever customer concierge service in the PC industry and the groundbreaking of its new customer care facility.

The concierge service is a first in the PC industry – a hybrid of hospitality and customer service, based on the luxury resort experience, and tailored to the unique needs of PC users. The concierges will act as advocates for the customer inside the company, quickly and attentively meeting the appeals of all customers – no matter how unusual or unorthodox the request, no matter the departments involved. These concierges will complement the expert staff of support technicians who have made Velocity Micro’s support and customer care legendary.

“Our goal in introducing these initiatives is to provide the absolute best customer experience out there,” says Randy Copeland, Velocity Micro founder and CEO. “Our customers have made a tremendous investment of their time and money in choosing Velocity Micro and we want to return that trust with an unparalleled, excellent experience for the customer. To that end, we’ve introduced the first ever concierge program in the industry and dramatically expanded our customer care facilities to better meet our customers’ needs.”

Among the many initiatives Velocity Micro launches today are the expansion of the customer care department to a new and larger facility, a 25% increase in starting pay for support technicians to attract top talent, and the arrival of new VP of Operations, Brent Stanton (formerly of Dell), who will oversee production and customer care and introduce even stricter quality control and efficiency measures.

This combination of award winning performance and quality with unmatched commitment to the customer experience is just part of the unique value equation Velocity Micro offers consumers.

About Velocity Micro

Velocity Micro, Inc. is the premier high-performance personal computer provider in North America. Founded in 1992, Richmond, Va.-based Velocity Micro custom builds award winning gaming, mobile, multimedia, small business, workstation, visual supercomputers and peripherals. Velocity Micro products are currently available at most consumer electronics retailers nationwide. For more information, please call (800) 303-7866 or visit

Velocity Micro has earned over 60 industry awards, including 11 PC Magazine Editor's Choice awards. CNET, Maximum PC, Mobile PC, PC World, Computer Gaming World, Computer Shopper, and PC Gamer editors have all chosen Velocity Micro systems as some of the industry's best-performing, highest-quality, and most reliable PCs.

Media Contact:

Josh Covington
804.897.6166 x211